THE MUSIC

Recent increases in the music industry’s revenue are largely due to huge increases in digital sales, which shouldn’t be a shock to anyone. But how much the market is expected to grow, just might be a news flash, with global analyst firm Ovum predicting a 15% rise in total revenue, or $22.5 billion USD by 2017. Portability and accessibility are certainly contributing factors to sales of digital products, but one should never overlook the power of an offer that’s just too good to refuse.

North American and European music markets though must be shaking their heads in disbelief at the report’s findings, which indicate that instead of getting a bigger slice of the music revenue pie, they’ll be on a proverbial diet, with an actual decrease in revenue between 5% and 7%, because ringtones just aren’t ringing the cash registers in these regions. But those who still have smiles on their faces owe a big thanks to innovative subscription packages and bundles. And they come in all shapes and sizes to fit every consumer’s needs and wants. Music lover can choose from mobile music bundles, on-demand subscriptions, unlimited cloud based subscriptions, free music streaming with the purchase of certain phones, and platforms that allow anyone to share and monetize their video and audio content across leading devices. You see, the saying, “Less is more” only applies to the world of fashion and Playboy Magazine, not the music industry. Consumers are demanding choices, and providers are being very responsive.

North American and European music markets though must be shaking their heads in disbelief at the report’s findings, which indicate that instead of getting a bigger slice of the music revenue pie, they’ll be on a proverbial diet, with an actual decrease in revenue between 5% and 7%, because ringtones just aren’t ringing the cash registers in these regions. But those who still have smiles on their faces owe a big thanks to innovative subscription packages and bundles. And they come in all shapes and sizes to fit every consumer’s needs and wants. Music lover can choose from mobile music bundles, on-demand subscriptions, unlimited cloud based subscriptions, free music streaming with the purchase of certain phones, and platforms that allow anyone to share and monetize their video and audio content across leading devices. You see, the saying, “Less is more” only applies to the world of fashion and Playboy Magazine, not the music industry. Consumers are demanding choices, and providers are being very responsive.

Read more > http://www.musicdish.com/mag/?id=13324

 

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